For us, the path to the best cup of coffee involves a conscious approach to bean sourcing, inventive roasting, and meticulous brewing.
When all three of these practices are done right and consistently, you end up with magic in a cup.
Our Chameleon Coffee Obsession is Texas-sky-high, a combination of passion and compassion, of sense and science-our total must-haves for every batch of Chameleon Cold-Brew. We break them down like this:
Chameleon SOURCING Standards
Our beans are sourced consciously, grown sustainably, and often times planted in shade to eliminate the need for chemical pesticides, and nurtured carefully, striving to use the very best practices for water conservation and waste reduction.
First, the farm. We advocate for and engage in direct, ethical trade to protect farmers. As a general rule, we choose to work with farmers that provide their workers with housing, a livable wage, and a reasonable work schedule.
Good beans. Our beans are sourced consciously and grown sustainably, to eliminate the need for chemical pesticides.We only use organic, non-GMO beans that are washed to make sure they have vivid flavors.
We have a system. We encourage our famers to plant thoughtfully, using the latest, smartest ecological innovations. Some of our organic farmers grow their coffee in diverse ecosystems, along with organic fruits and vegetables. Each plant plays a role in protecting the other crops, eliminating the need for chemical pesticide and creating a sustainable ecosystem.
First, the farm. We advocate for and engage in direct, fair trade to protect farmers. We proudly provide farmers with housing, insurance, and a reasonable work schedule. Non-Fair Trade farmers are paid less than $1.50 per basket. We pay at least double.
Good beans. Our beans are sourced consciously, grown sustainably, planted in shade to eliminate the need for chemical pesticides, and nurtured carefully, using the very best practices for water conservation and waste reduction.
We only use organic, non-GMO beans that are washed (vs. natural) to make sure they taste clean.
We have a system. We plant thoughtfully, using the latest, smartest ecological innovations. All our beans are grown in diverse ecosystems, along with organic fruits and vegetables. Each plant plays a role in protecting the other crops, eliminating the need for chemical pesticide and creating a sustainable ecosystem.
Fertile grounds. Our beans make extraordinary coffee and they make the land more fertile. Once our beans are washed, our farmers turn the coffee fruit waste into organic fertilizer.
Inventive ROASTING Method
A roast like no other. Air roasting is the best, so that’s all we do. We use state of the art air-roasting machines using heated air currents that constantly move to gently coax maximum flavor out of the beans. The beans appreciate it so much, they’re not as bitter! Beans roasted with heat in big drums, on the other hand, have it hard. And they taste like it.
Very crafty. Air roasting is not for novices, by the way. It gives our roasters a lot of control, and we use our considerable skills and craftsmanship to Chameleon-customize each roast to suit every individual batch of beans.
Small wonders. We roast each batch with more attention and finesse them to perfection. You might be sensing a theme of perfectionism right about now.
METICULOUS BREWING Practice
The water. It all starts with highly mineralized water from the Texas Hill Country. You can only get that here, (in case that isn’t obvious) making it one of our powerful secret weapons.
A little math. Don’t worry, we did the hard work, you only need the answer. There’s a perfect ratio for steeping the perfect cold brew, and we’ve found the sweet spot.
Back to the grind. In the case of grind, size matters, and a little bigger is a lot better. Coarse grounds deliver the best, smoothest cup you’ve ever tasted. We small-batch grind using special equipment to deliver the same smooth flavor.
That’s cool. Water temperature variations affect acidity. Lower temp and lower acidity means bigger, better flavor.
The 16-hour steep. The grounds spend 16 hours in water. This contact time is longer than the general brewing standard, and it makes all the difference.
Agitation transformation. During the 16 hours of water contact, the grounds are gently agitated—a little roughhousing to get that smooth, easy flavor.
You can’t bottle VALUES, but we put our values in every bottle.
That’s also a CHAMELEON COLD-BREW standard.