If You’re Not Drinking Your Coffee Like This, You Need to Start

February 20, 2017
BY: Team CCB

“If you’ve heard of cold brew, but don’t know much about it, here’s the 411. “The word ‘cold’ refers to the temperature at which the coffee beans are brewed,” says Chris Campbell, CEO and cofounder of Chameleon Cold-Brew, an organic company out of Austin, TX. “Traditional hot coffee is brewed using hot water, often scorching many of the beans and burning their natural flavor and caffeine benefits. Cold brews typically use a process we like to call ‘low and slow’: brewing beans at a low temperature in water for 16 hours. The result is a less-acidic, highly caffeinated coffee that has a smoothness unlike any traditional coffee. We like to say that cold-brewing maximizes smoothness and minimizes bitterness, but not all cold brews are created equal.”

One big benefit that may surprise you: Cold-brewed coffee is known to be easier on the stomach because it’s less bitter, and celebrity nutritionist Paula Simpson says that’s definitely true. “Because cold brews are chemically different (less acidic, less bitter) they do tend to be easier to digest, and gentler on your stomach.”

Chameleon Cold Brew
Publication: If You're Not Drinking Your Coffee Like This, You Need to Start
Written By: NewBeauty
Date Published: February 2017