Austin, Texas-based Chameleon Cold-Brew is an up-and-comer. The company’s black cold-brew coffee concentrate is the No. 1 brand by sales, according to IRI.
“Ready-to-drink coffees boomed into the market in the past year or two, but still are a sub-segment of a niche category in the market,” explained Lauren Masotti, client manager for U.S. beverages at New York-based Kantar Worldpanel US. “Penetration has stabilized, but frequency has grown — the category attracted users and they really like drinking it.”