Remember: Life doesn’t have to be hard.
Those who succeed at SXSW, like those who succeed in life, rethink the rules a little bit. A guide I wrote a couple years ago gives some examples of this, like setting up a virtual assistant and arranging pedicabs in advance.
And while there are thousands of sessions, and the festival can be overwhelming even to veteran attendees, SXSW loves you and wants to help. If you’re tired of lugging your bag around, the Austin Visitor Center will store it for you for $7 a bag. If you’re tired, book a nap. Need business cards? Get them hand-delivered to you. See where I’m going with this?
Ask your hotel what specific experiences are available for guests. Donna Savage, a concierge for the W Austin, says the hotel’s offerings this year range from the fun, like morning acoustic sets, to the practical, like free rides from Mazda, the ability to rent an URB-E (a foldable scooter) and iced coffees from Chameleon Cold Brew.
So at SXSW — or any event — take note: people want to help you.”
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