Not Just Refreshing, Replenishing

June 22, 2017
BY: Team CCB

Chameleon Cold Brew Brewing Process
Chris Campbell, President and CEO of Chameleon Cold-Brew, Austin, TX, explains that, “Cold brew coffee naturally has lower acidity than regular coffee due to the brewing process. During the prolonged steeping process, oils and tannins are released, resulting in a less acidic coffee filled with a smoother flavor, which means that people who have had to stop drinking hot coffee are now able to enjoy coffee again since you can drink Chameleon cold or hot.”

Cold brew coffee is an example of a trend that not only can elevate a common beverage but also provide greater convenience. In fact, functional beverages are all about convenience, delivering nutrition in between meals in an easy-to-consume format.

Chameleon Cold Brew
Publication: Not Just Refreshing, Replenishing
Written By: Whole Foods Magazine
Date Published: June 2017