Holographic cold-brew coffee label pays homage to Texas roots

December 13, 2016
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BY: Team CCB
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Bex’s idea was to incorporate the look and feel inspired by the signage, murals, and artisan spirit of Austin into a mosaic-patterned chameleon, printed using vacuum-metallized ink for an almost holographic appearance. The metallized ink is a first for the cold-brew coffee category, as are the vibrant colors and sparkle of the labels. Notes Campbell, many cold-brew brands have a very dark look that appear more like beer or spirits.

“Whenever we see the entire new [Chameleon] set at retail, it literally sparkles on the shelf and is the only bottle you see,” adds. Chris Campbell. 

Chameleon Cold Brew
Publication: Holographic cold-brew coffee label pays homage to Texas roots
Written By: Packaging World
Date Published: December 2016