For the fourth consecutive year, CircleUp scoured the country to identify and celebrate the 25 most innovative brands of the year. The winners are going against the grain, breathing new life into staid consumer categories and creating new categories entirely. They are improving the way we live our lives by improving what we eat, drink, wear and do.
Chameleon Cold Brew | Austin, TX
Why? For leading the cold brew trend, where grounds are soaked in water for 12+ hours, then strained to bring out subtle, smooth flavors. Chameleon Cold Brew is delicious, organic, fair-trade, and consciously crafted from Arabica beans. Named the best cold brew coffee in America by Thrillist, the brand boasted 200% growth from 2015 to 2016.
Founder: Chris Campbell
Investors: Fortitude Capital, Boulder Food Group