New Ready-to-Drink Products Launching Exclusively with Whole Foods Market®
AUSTIN, TX (March 3, 2015) — The team at Chameleon Cold-Brew®, the nation’s first fair-trade and organic cold-brew coffee company, is vibrating with energy these days – and not just from the caffeine in its consciously-crafted coffee. The four-year-old company based in Austin, Texas, is experiencing explosive growth with three new ready-to-drink offerings rolling out next month, as well as expanded distribution with Whole Foods Market®.
Espresso, Chicory and Mexican cold-brew coffee flavors will join Chameleon’s existing line of 10 oz. ready-to-drink products and will begin appearing on shelves in nine regions of Whole Foods Market in early March. Chameleon currently has distribution in six of Whole Foods Market’s regions. The new products will be sold exclusively at Whole Foods Market and can be sampled this week at Chameleon Cold-Brew’s Expo West booth #5675.
“We could not be more excited about these three new flavors,” said Chris Campbell, Chameleon’s co-founder and CEO. “We worked really hard to get these new offerings just right and I’m confident our customers will agree. We’ve got a deep relationship with Whole Foods Market and they are the perfect partner to help bring Espresso, Chicory and Mexican cold-brew to market.”
Chameleon Cold-Brew’s New Flavor Profiles:
Espresso Coffee: Cold-brew taken up a notch – a select blend of Latin American beans brewed extra slowly for a rich, bold and Über-caffeinated cold-brew.
Chicory Coffee: Chameleon’s signature cold-brew with a dash of spicy chicory.
Mexican Coffee: Cold-brew blended with cinnamon, almond and a touch of sweet vanilla for a South-of the Border twist.
Chameleon Cold-Brew’s Espresso, Chicory and Mexican 10 oz. ready-to-drink coffees will be available by mid-March in the following Whole Foods Market regions: Mid-Atlantic, Florida, South, Midwest, Southwest, Rocky Mountain, Pacific Northwest, Northern California and Southern Pacific. The new flavors have a suggested retail price of $3.69 each.
About Chameleon Cold-Brew®
Chameleon Cold-Brew® was born in 2010 in Austin, TX, when its co-founders experimented for months until they felt they had brewed the perfect cup of coffee. Chameleon Cold-Brew is a revolutionary way to drink and enjoy coffee. It’s brewed at carefully controlled temperatures for over 16 hours, using only filtered Texas Hill Country water. The result is a super smooth, less acidic, highly caffeinated coffee, which can be enjoyed hot or cold. Chameleon is committed to operating as a socially-responsible company and uses only 100% organic, fair trade certified Arabica coffee beans. Available in the refrigerated section in 10, 16 and 32 oz recyclable glass bottles, Chameleon Cold-Brew is Coffee, Evolved.TM For more information please visit www.chameleoncoldbrew.com.