Chameleon Cold-Brew Heats Up Expo West with New Look and Sampling Tap Wall
Consciously Crafted Cold-Brew Brand Debuts Artisanal and Hometown-Inspired Transformation to Match Award-Winning Coffee
AUSTIN, Tex. (March 6, 2016) – Chameleon Cold-Brew, the nation’s original, authentically created cold-brew coffee, is paying homage to their Austin roots with an updated brand look and feel at Expo West. Inspired by the signage, murals and artisan spirit of its hometown, the “Dude,” the company’s iconic chameleon, now has a holographic mosaic coat on the bottle that further emphasizes its USDA-Certified Organic status and dedication to providing the highest quality coffee product. Chameleon Cold-Brew will be debuting their new look and craft cold-brew coffees via a sampling tap wall at booth 5488 at Expo West.
“Our brand was built on the foundation of those we’re motivated by everyday – artisans, moms, workers, and everyone in between,” said Chris Campbell, CEO of Chameleon Cold-Brew. “We updated our packaging and look in order to convey how obsessed we are with giving our consumers the best coffee experience and allowing them to customize our cold-brews to their own specific taste.”
In 2015 liquid coffee was one of the biggest dollar value growers in grocers with unit and dollar sales exceeding 100 percent growth year over year. Meanwhile, consumers are shying away from sugary beverages and towards lower calorie drinks that provide a caffeine boost, like cold-brew coffee. Chameleon Cold-Brew is leading the wave with its creative brand personality and artisan qualities. Each batch is air-roasted for 16 hours at controlled temperatures, so no bean is ever burned and each cold-brew is made with famous Texas Hill County water, for a smooth, rich, low in acidity, and highly caffeinated drink. The Austin-based company produces a variety of cold-brews including coffee concentrates in 16 oz. or 32 oz. and ready-to-drink cold-brew coffees including the recently introduced Mexican Coffee, Chicory, and Espresso varieties, as well as the just launched Caramel Concentrate, an initial Target exclusive. Chameleon has also enlisted a master coffee craftsman, R.C. Ball, a true and seasoned cold-brew expert to maintain tried and true brewing methods, responsible sourcing, and premium taste.
Chameleon Cold-Brew will serve its cold-brews via a specially made cold-brew tap wall at Natural Products Expo West booth 5488 from March 9-13, 2016. For more information on the brand and its products, visit www.chameleoncoldbrew.com.
About Chameleon Cold-Brew
Chameleon Cold-Brew was born in 2010 in Austin, Tex., when its co-founders experimented for months until they felt they had brewed the perfect cup of coffee. Chameleon Cold-Brew is a revolutionary way to drink and enjoy coffee. It’s brewed at carefully controlled temperatures for over 16 hours, using only filtered Texas Hill Country water. The result is a super smooth, less acidic, highly caffeinated coffee, which can be enjoyed hot or cold. Chameleon is committed to operating as a socially-responsible company and uses only 100% organic, fair trade certified Arabica coffee beans. Available in the refrigerated section in 10, 16 and 32 oz recyclable glass bottles, Chameleon Cold-Brew is coffee made for makers. For more information please visit www.chameleoncoldbrew.com.