Chameleon Cold-Brew accelerates growth within coffee market

July 13, 2016
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BY: Team CCB
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According to Chicago-based Information Resources Inc. (IRI), Chameleon Cold-Brew’s self-titled black cold-brew coffee concentrate is the No. 1 brand by sales, generating $2.7 million, a 302 percent increase year-to-date in the national refrigerated coffee concentrate segment. Meanwhile, in U.S. supermarkets, drug stores, mass merchandisers, gas and convenience stores, military commissaries, and select club and dollar retail chains, its full lineup of coffee concentrates are No. 3 with $1.6 million in sales, a 210 percent increase, in the 52 weeks ending May 15.

Publication: Beverage Industry
Written By: Barbara Harfmann
Date Published: July 2016