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Sustainability in Numbers

A look into Chameleon’s commitment to sustainability through numbers in 2018.

1.7 million pounds of green coffee purchased

During 2018, Chameleon purchased over 1.7 million pounds of green coffee from Guatemala, Colombia, Peru, Ethiopia, Sumatra, and Myanmar. This coffee was then roasted for Chameleon Organic Whole Bean Coffee and roasted/brewed to make our variety of cold brew coffee products.

3,338 coffees cupped for quality testing

Chameleon ethically sources sustainably grown, specialty grade, organic coffee and ensures each batch meets our quality standards through a process called “cupping.” Each batch of coffee sourced by Chameleon is cupped for quality testing at the source and at our headquarters in Austin, Texas to ensure we are using the best coffee possible for our products. Find out why organic, specialty grade coffee is the best of the best on our blog.

A look at Chameleon's commitment to sustainability and sourcing organic coffee in 2018

89% of coffee sourced through direct relationships

We believe in creating lasting relationships with our farmers and producers and paying for more than just the coffee. Through these relationships, we have cultivated community projects to further work with local organizations and improve their businesses and livelihood. Learn more about our projects in Myanmar, Indonesia, Peru, Guatemala and Colombia on our website.

2% of coffee imported from female producers

Chameleon has partnered with female-led cooperatives in Indonesia and Myanmar to support their transition to organic farming methods and empower their business through sourcing relationships. 2% of the coffee Chameleon exported this year was from these cooperatives’ first harvests since receiving certification from a co-funded organic certification fee.

A look at Chameleon's commitment to sustainability and sourcing organic coffee in 2018

0.023% of coffee sourced from transitional organic programs

Our transitional organic program provides certification to recognize and incentivize farmers to transition their land from conventional to organic growing methods. Organic certification and programs ensure that the farming practices used to grow coffee are free of any pesticides, synthetic fertilizers, or genetic engineering. Organic coffee is important because it promotes a wholistic approach to farming and sustainability of farms.


Learn more about how Chameleon is brewing compassion and sourcing organic coffee across the world on our website. Show us how you stay #SustainablyBuzzed with Chameleon by tagging @ChameleonColdBrew on Instagram.

Author: Emma Hughes

Published on 07/10/2019