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Organic Coffee 101

At the core of Chameleon’s mission is the commitment to sourcing only certified organic coffee beans to brew cold brew coffee. Learn why sourcing organic coffee is important for the coffee industry and the consumers with insights provided by our in-house coffee expert, Matt.

Crafting high quality, organic coffee is at the heart of our sustainability focus here at Chameleon. Our mission is to develop long-term economic, environmental, and social sustainability through compassionate leadership throughout the coffee supply chain. Through these relationships, we are able to help build up communities committed to organic farming in order to deliver deliciously organic coffee across the world.

Through direct relationships formed by our Director of Coffee and certified Q-Grader instructor, Matt Swenson, we are able support our farmers through trade and education around the coffee supply chain.

Organic Coffee

The process of growing organic coffee begins at the source– where the coffee plants are cultivated and the coffee cherries are processed to become beans ready for roasting.

Since coffee is an agricultural product, the coffee tree must be grown using organic methods. This means the farming practices are free of any pesticides, synthetic fertilizers, or genetic engineering. We certify this coffee as organic after roasting with the USDA Organic seal marked on all of our packaging.

Learn why Chameleon Cold-Brew is committed to sourcing only organic coffee.

Sourcing Organic Coffee

Organic coffee is often difficult to source because it makes up such a small portion of the global production of coffee. With high-quality specialty coffees already making up a small portion of the global supply, organic high-quality coffees are even harder to find. To combat these challenges, Chameleon Cold-Brew invests in their partners and supply chain to ensure that the producers are treated well and have a steady supply of some of the highest quality organic coffees on the planet.

We’ve begun empowering coffee farmers with the launch of our Coffee Quality Lab in San Ignacio, Peru. The newly constructed Cenfrocafe Coffee Quality lab in Peru features specialized equipment and a formally trained Q-Grader, who will be able to evaluate coffee quality and provide real-time feedback to farmers throughout the growing and harvesting season, ultimately improving the value proposition for the farming community.

Why Organic Coffee?

Organic coffee is important because it promotes a wholistic approach to farming and sustainability of farms. Organic production methods integrate cultural, biological and mechanical practices that foster the sustainable cycling of resources, promote ecological balance and typically conserve biodiversity. By using natural resources to feed the coffee plant, producers are not overly stressing the plant, lending itself to be a healthy.

Learn why Chameleon Cold-Brew is committed to sourcing only organic coffee.

Quality is Nothing Without Compassion

Organic farming is traditionally thought of as a more wholistic and sustainable approach to farming. This means that its not just about the coffee, its about the ecosystem. By tending to the ecosystem where the coffee is grown, its possible for the producers to have a more sustainable operation. There is also a premium for certified organic coffees. By increasing the revenue of the farmer, they are able to reinvest in their land and future production.

At the beginning of 2018, Chameleon launched its long-term, multifaceted sustainability initiative featuring 5 projects across Peru, Guatemala, Myanmar and Colombia. Read more about Chameleon’s projects on our website.


Learn more about Chameleon Cold-Brew’s commitment to sustainability on our website and purchase your own organic coffee in our online shop.

Author: Emma Hughes

Published on 11/12/2018