All About Organic Coffee
Chameleon Cold-Brew’s Coffee Expert Matt answers the biggest questions about organic coffee, sourcing and farming practices.
The term “organic coffee” has been a popular buzzword for caffeine drinkers and organic foodies alike. But what makes organic coffee so important? We’ve teamed up with our very own in-house coffee expert and Q-grader, Matt, to give you the scoop on everything organic coffee, including Chameleon Cold-Brew!
WHAT MAKES ORGANIC COFFEE “ORGANIC?”
The life of organic coffee, much like Chameleon Cold-Brew, begins at the farm where the beans are grown. Since coffee is an agricultural product, the coffee tree must be grown using organic methods. This means the farming practices are free of any pesticides, synthetic fertilizers, or genetic engineering.
HOW IS ORGANIC COFFEE IDENTIFIED DURING SELECTION AND ON THE SHELF?
Coffee that is certified organic coffee is indicated by the USDA Organic seal in the U.S. Coffees without that seal are likely not certified.
IS ORGANIC COFFEE DIFFICULT TO SOURCE?
Yes, organic coffee is often difficult to source because it makes up such a small portion of the global production of coffee. With high-quality specialty coffees already making up a small portion of the global supply, organic high-quality coffees are even harder to find. To combat these challenges, Chameleon Cold-Brew invests in their partners and supply chain to ensure that the producers are treated well and have a steady supply of some of the highest quality organic coffees on the planet.
WHY IS ORGANIC COFFEE IMPORTANT?
Organic coffee is important because it promotes a wholistic approach to farming and sustainability of farms. Organic production methods integrate cultural, biological and mechanical practices that foster the sustainable cycling of resources, promote ecological balance and typically conserve biodiversity. By using natural resources to feed the coffee plant, producers are not overly stressing the plant, lending itself to be a healthy.
HOW DOES THE ROASTING PROCESS DIFFER BETWEEN ORGANIC AND NON-ORGANIC COFFEE?
While the farming and growth of the beans vary between organic and non-organic coffee, the roasting process often does not differ (except for logistics and paperwork).
HOW DOES ORGANIC COFFEE FARMING BENEFIT THE FARMERS?
Organic farming is traditionally thought of as a more wholistic and sustainable approach to farming. This means that its not just about the coffee, its about the ecosystem. By tending to the ecosystem where the coffee is grown, its possible for the producers to have a more sustainable operation. There is also a premium for certified organic coffees. By increasing the revenue of the farmer, they are able to reinvest in their land and future production.