CHRIS CAMPBELL & STEVE WILLIAMS
Neighbors and self-professed coffee geeks, were hell-bent on creating the best tasting cold-brew coffee available. (You see, cold-brew wasn’t really a thing back then.)
BUT IT WASN'T EASY
After months of experimenting with different formulas and brewing methods, the pair finally found the perfect combination of brewing time and temperature, using a blend of highly select, meticulously air roasted, certified organic Arabica beans.
THEN ONE DAY IT HAPPENED
What they ended up producing was the best coffee they had ever tasted— an intensely bold, super smooth cold-brew with a buzz as big as Texas. It was too good to keep to themselves. Something this delicious had to be shared with the world, and so…
CHAMELEON COLD-BREW WAS BORN
We don’t just make great coffee, we do it in a way that makes us proud to stand behind every bottle.
Relationships are built over great coffee. We believe in creating lasting relationships with our farmers and producers and paying for more than just the coffee. In late 2016 and throughout 2017, we have built a few core relationships with mills and producer groups that are the backbone of our Chameleon Cold-brew sourcing program. We have encouraged these communities to develop social projects that they need so we can work with local the organizations to fund these projects in addition to our coffee purchases. Our first projects will launch in 2018.
We believe in organic agriculture through and through. We ensure that all of our coffees that go into our cold-brew are certified USDA organic. This is incredibly important to us as a company and to our employees as we are consumers ourselves. Any coffee that we purchase that is not certified, is a transitional project that we are working with to convert to organic certification and will be labeled as such.
We only purchase specialty grade coffees. We work with our partners to increase quality across the board within our producer groups so we can purchase more coffee through our relationships. All green coffee purchases are cupped by a licensed Q grader and scored as specialty grade, above 80pts using Specialty Coffee Association cupping protocol.
On occasion we need to buy coffee from sources that fall outside our relationship model. When that happens, no matter the circumstances, we strive to find third party certifications like Fair Trade and Rainforest Alliance to ensure proper business practices along the supply chain.