The nation’s original cold brew didn’t happen overnight. Learn how two coffee geeks from Austin, Texas cracked the recipe for a perfect buzz.
Organic, consciously crafted cold-brew takes commitment. Beyond ethically sourcing specialty grade coffee beans, we embrace our responsibility to protect the places and people that grow our coffee and the planet we call home.
A Better Way to Brew
Each cup of Chameleon Cold-Brew is expertly crafted to meet our quality standards.
A Higher Standard
We don’t just make great coffee, we do it in a way that makes us proud to stand behind every bottle. Organic, consciously crafted cold-brew takes commitment. We source specialty grade coffee beans and carefully roast them to deliver low acid, super smooth coffee — every time.
Relationships are built over great coffee. We believe in creating lasting relationships with our farmers and producers and paying for more than just the coffee. In late 2016 and throughout 2017, we have built a few core relationships with mills and producer groups that are the backbone of our Chameleon Cold-brew sourcing program. We have encouraged these communities to develop social projects that they need so we can work with local the organizations to fund these projects in addition to our coffee purchases. Our first projects will launch in 2018.
We believe in organic agriculture through and through. We ensure that all of our coffees that go into our cold-brew are certified USDA organic. This is incredibly important to us as a company and to our employees as we are consumers ourselves. Any coffee that we purchase that is not certified, is a transitional project that we are working with to convert to organic certification and will be labeled as such.
We only purchase specialty grade coffees. We work with our partners to increase quality across the board within our producer groups so we can purchase more coffee through our relationships. All green coffee purchases are cupped by a licensed Q grader and scored as specialty grade, above 80pts using Specialty Coffee Association cupping protocol.
On occasion we need to buy coffee from sources that fall outside our relationship model. When that happens, no matter the circumstances, we strive to find third party certifications like Fair Trade and Rainforest Alliance to ensure proper business practices along the supply chain.