Ethos

We custom roast every ounce of Chameleon Cold-Brew for more than 16 hours using only 100% organic, Fair Trade, hand-selected Central and South American Arabica beans and purified Texas Hill Country spring water. Our unique cold-brewing process, combined with thoughtful attention to detail in our bottling process, results in a delicious, smooth, highly caffeinated, less acidic coffee that can be enjoyed hot or over ice. Coffee perfection, cold-brewed in Austin, Texas.

 

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Chameleon Cold-Brew is committed to using only Fair Trade coffee beans. The Fair Trade certification process ensures that the beans we use to craft each bottle of Chameleon Cold-Brew have been grown using responsible farming practices and that farmers are given a fair price for their crops. The Fair Trade organization also ensures that farmers adhere to sustainable farming practices that protect the earth and their crops and provide the high-quality consistency we all enjoy in every bottle of Chameleon Cold-Brew. We wouldn’t have it any other way.

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Organic refers to another certification process. This one aims to monitor how well farmers and producers treat the environment. We buy only organic coffees so that we can be sure the forests the coffees were grown in were treated in a respectful and responsible way. No environmentally damaging pesticides were used, no forests were stripped away to make room for plantations, soil erosions were kept in check so that the nutrients the forests need are kept where they need them and not swept to the ocean. Healthy forests are vital to our life on Mother Earth and we at Chameleon are committed to doing our part to keep them healthy.

ethos-sustainability

Sustainability means using methods, systems and materials that won’t deplete resources or harm natural cycles
- Rosenbaum, 1993.

This definition has been a guide since we began navigating the complex web of decisions that affect our business. We aim to use the most recyclable packaging. We produce Chameleon near distribution points to minimize shipping, whenever possible. When we do ship, we use a carbon offset program through Green Mountain Energy and we use vendors committed to carbon offsets. Combined, we hope all of these efforts will make a significant difference to our environment, our quality of life and our future generations.

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Chameleon Cold-Brew is packaged in 100% glass bottles. Each of our bottles (10oz., 16oz., 32oz.) can be recycled through local community recycling programs. We also encourage Chameleon fans to reuse our bottles. We have some great photo examples of how other people have reused Chameleon bottles on our Facebook page. In addition, our post-brewed coffee grounds are composted and used as organic fertilizer. Through the use of glass bottles, we’re able to provide you with the freshest coffee, minimize our environmental impact and ecological footprint, and further our sustainability efforts.